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>Viv Magazine iPad Interactive Magazine Demo (Noir)

16 Mar

>http://vimeo.com/moogaloop.swf?clip_id=10207926&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

This new magazine “format” for the iPad (and other tablets) might look cool, but man does it seem useless for actually trying to read articles.

Imagine a magazine’s pages stretched out across a DVD menu, with small angled copy appearing in only a few paragraphs at a time. What a nightmare.

You know why banner ads are still so maligned? Because when I’m trying to read there’s a bunch of crap moving on the page distracting me. They can have their flashy “interactive magazine” format, I just want to actually read.

Bonnier’s concept seems way more useful, too bad it isn’t real yet.

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Posted by on March 16, 2010 in Gadgets, Technology

 

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