>Viv Magazine iPad Interactive Magazine Demo (Noir)

16 Mar


This new magazine “format” for the iPad (and other tablets) might look cool, but man does it seem useless for actually trying to read articles.

Imagine a magazine’s pages stretched out across a DVD menu, with small angled copy appearing in only a few paragraphs at a time. What a nightmare.

You know why banner ads are still so maligned? Because when I’m trying to read there’s a bunch of crap moving on the page distracting me. They can have their flashy “interactive magazine” format, I just want to actually read.

Bonnier’s concept seems way more useful, too bad it isn’t real yet.

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Posted by on March 16, 2010 in Gadgets, Technology


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