This new magazine “format” for the iPad (and other tablets) might look cool, but man does it seem useless for actually trying to read articles.
Imagine a magazine’s pages stretched out across a DVD menu, with small angled copy appearing in only a few paragraphs at a time. What a nightmare.
You know why banner ads are still so maligned? Because when I’m trying to read there’s a bunch of crap moving on the page distracting me. They can have their flashy “interactive magazine” format, I just want to actually read.
Bonnier’s concept seems way more useful, too bad it isn’t real yet.