So today Apple has officially acknowledged that they’re introducing a new product later this month (had only been rumored previously).
I find myself concerned and hesitant to get too excited. While I have been wanting an Apple tablet device for years now, I am afraid for it’s success.
I’ve always loved tablet PCs (owned 2 of them). But I’m not representative of the larger market: tablet computers have remained very niche. Just look at how little press has been given to the HP slate Microsoft unveiled at CES – there’s a good chance you’ve never even heard about it. Even within the tech world it’s been yawned over, not fawned over.
So how will Apple surmount the consumer confusion and indifference that’s prevented tablets from taking off? And even if people like the device, if its price is as high as rumored ($600-$800, some say as high as $1000), it had better do some really fancy new stuff.
I’m also concerned about its rumored tie to a cellphone carrier like Verizon that would require a monthly contract. That would probably be a deal-breaker for me. The last thing I need is another 2 year contract with a monthly bill.
It just seems like there are a lot of things it will need to overcome to be successful so it doesn’t end up like the Apple TV. How many people do you know who own an Apple TV?
My skepticism betrays a deeply held hope that it will be a fantastic product and succeed fabulously, as the iPhone has in the smartphone market – a market which arguably presented more competition than tablet PCs currently do.
Ultimately my dream is to hold a 7″ – 10″ device that allows me to download and read books and comics in color for long stretches of time and to be able to browse the web with Flash (I don’t want Flash anywhere near my phone). On the 27th we’ll see whether they’ve cooked up another hit or their first big miss in a while.